No Kidding! was produced for, and distributed to, more than 150,000 primary school age children living in London’s 32 boroughs and the City of London.

24 issues were published between September 1996 and Autumn 2001 and distributed free through schools with the support of public and private sector sponsors and ethical advertising.

This website contain low quality PDFs of each issue: if you would like a (free) better quality version, please email nokiddingmagazine@gmail.com